The Koco project began with the development of a brand personality designed to feel exciting, fun, and approachable—created for college students and young adults seeking a sweet treat without the intimidation often associated with higher-end chocolate brands. That personality guided the transition from branding to packaging, resulting in designs that feel playful, accessible, and engaging. The final packaging was printed and assembled in-house, allowing for hands-on refinement and full control over the finished product.